CUB: CUB Encourages Aussies To "Embrace The Mid" In Carlton Dry 3.5% Launch Campaign Via Clemenger BBDO

Carlton & United Breweries (CUB) and Clemenger BBDO have made a throwback beer ad that's full of mid-riffs but is definitely not mid for Carlton Dry's newest mid strength beer: Carlton Dry 3.5%. Launching this summer, the Embrace the Mid product launch campaign unapologetically celebrates the growing popularity of mid-strength beers via a collection of [...]